FREY

One ray of light can change the world. 

Or at least someone's.

Can you imagine what a 1000 rays can do?

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Frey makes objects & images between design & art, to somehow move your world.

Established in 2016 as a creative playground by designer/entrepreneur Frederic Van Hoecke, project by project the collection becomes a universe on its own.

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Frey stands for creative freedom and each ray of light it brings. 

 

It's also punk, pragmatic, kinetic, absurd, angry, empowering, narrative, entertaining, direct, questioning, space age, inventive, naive, stubborn, exploring, idealistic,...

 

In short an ode to the garage / bricoleur / do it yourself spirit each Belgian creative grows up with... and still might be there also in you. 

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